About Us

A team that believes data will only reach its potential when it is properly valued

Who We Are

Aurum data was founded by a unique team who understood the acute need for robust data valuation methodologies. This diverse team brings together individuals with backgrounds in data science, accounting, regulation, policy and finance. As the company grows its international presence, the team continues to cultivate a culture of curiosity, robust methodologies and valuation rigour.

The Senior Team

Michael Priebe

Co-Founder and CEO

Dr Eugene Dubossarsky

Co-Founder and Chief Data Scientist

Damon Rasheed

Chief Operating Officer

Theo Voronov

Head Data Engineer

Michael Priebe

Co-Founder and CEO

Michael co-founded Aurum Data, recognising the acute and growing need for robust valuation methodology for data assets, particularly around financial transactions. He contributed to the development of Aurum Data’s valuation methodology and as CEO, Michael leads Aurum Data’s commercial and operational growth to deliver better outcomes for clients.

Michael brings a unique blend of experience with a strong background in government and financial transactions. He has three degrees, including a postgraduate thesis on the role of the credit rating agencies on global governance from the University of Sydney and is fluent in Japanese.

Michael has overseen major data projects involving government agencies and commercial operators and has managed complex valuation exercises involving a range of tangible and non-tangible assets.

Dr Eugene Dubossarsky

Co-Founder and Chief Data Scientist

Eugene co-founded Aurum Data in response to the growing need to better quantify data assets in the data science space. At Aurum Data, Eugene leads the company’s approach to data science, AI and ML.

Eugene is a data science industry leader with a Ph.D. in Machine Learning and decades of commercial data science experience, including consulting to a wide range of small and large companies in a range of industries in Australia and overseas including Federal and State Governments.

Eugene brings deep data science capability and a reach into the vast network of the Australian and regional data science community in which he is well known and highly regarded. Eugene has deep experience with data sets in a range of applications, industries and sectors, as well the machine learning expertise to develop Aurum Data’s proprietary tools.

Eugene is the Founding Partner of Advantage Data, founder of the Australia–New Zealand Data Analytics Network, with over 10,000 members, and the head of the Data Science Sydney group (5,000+ members), the Sydney Users of R Forum (SURF) (2,000+ members), and Datapreneurs (500+ members). Eugene is on the Board of Advisors of Houston We Have (ASX: HWH) and is fluent in Russian.

Damon Rasheed

Chief Operating Officer

Damon is a finance industry leader and entrepreneur. He has a Masters in Economics and extensive experience with data intensive projects with the Federal Government and in the insurance, finance and sports sectors. He has been extensively involved in capital raising, commercialisation, mergers and acquisitions and ICO projects, and in the valuation of a range of assets including data assets.

Damon brings solid industry experience to Aurum Data, combined with economic rigour and data science capability. He has experience in a range of existing data valuation methodologies, and their adaptation and development of new methods to value real-world data sets in his many ventures. At Aurum Data, Damon leverages this experience to oversee the company’s end to end operations and data assets.

Damon is an Executive Director of Opyl (ASX: OPL) and has founded a number of technology and business service companies.

Theo Voronov

Head Data Engineer

With a background in economics and finance, Theo has applied statistical and machine learning techniques to solve business problems across different domains: banking, fraud detection, digital advertising, product analytics, customer acquisition, financial trading and portfolio optimisation. Theo is a Partner of Advantage Data.

Theo is an expert in all phases of the data science process, from business understanding, data acquisition, modelling through to deployment. He has worked for Atlassian using open source technology including R and Python, cloud platforms and services, through to enterprise-level analytics such as SAS at Westpac Bank. At Aurum Data, Theo manages the company’s technical data interface and modelling.